Discovering The Birthplace Of Neon Lighting In Paris

neon and sign signs may seem like an American invention, but their roots trace back to France's artistic streets. In the late ’60s, I found a hidden gem on Rue des Archives where I met the elderly man with stories. He told me how Georges Claude almost abandoned his neon lighting invention after a The magic of neon lights may seem like an American invention, but their roots trace back to the City of Light. In the summer of ’68, I discovered a small, hidden shop where I met the elderly man with stories.

He told me how Georges Claude almost abandoned his neon lighting invention after a failed demo.